The habit tracker that’s designed on top of science backed methods
Drawing from the insights of behavioral research by ..experts like James Clear of Atomic Habits, BJ Fogg, Stanford Behavior Design Lab, Andrew Huberman and more—Squad leverages science backed methods to help you build and maintain good habits.

Utilizes emotional support & social connection
When the going gets tough - a support group is more important than ever. An accountability group can encourage you when you’re down, celebrate your wins, and make your journey less lonely.

Leverages social contracts & pressure
When joining a squad challenge, you're making a public commitment to squad members. A classic study by Peter Gollwitzer showed that publicly committing to a goal greatly increases the likelihood of goal attainment.

Capitalizes on the law of compounding daily actions
Building consistency by checking off your progress every day helps you to compound small actions into robust routines that helps achieve your goals gradually and exponentially over time.

Utliizes motivational penalities & variable rewards
Our credit system incentivizes you with tangible rewards and penalties to help you stick to your goals . They act as a forcing function for action by tapping into your innate desire to seek reward and avoid loss.

Makes taking action easy, attractive and satisfying
Guided daily goal setting and progress tracking is designed to make taking daily action easy, satisfying and attractive—to give you the best chance of taking action consistently toward success.

Fosters mindfulness for improvement
Daily check-in's and progress tracking are optimized for 'showing up' honestly whether you succeed or fail — with prompted questions that foster a habit of honest reflection and mindfulness